Starting a personal blog can be a fun way to document a journey, talk about your hobbies and interests, connect with other people and even earn money. Today, it is easier than ever to get started with a personal blog thanks to several blogging platforms that you can use to set your blog up in minutes. Figuring out how to start a blog isn’t usually difficult, but many people get stuck when it comes to choosing which topic to blog about. So, how do you choose the perfect niche?
Think About Your Interests
The first step to choosing the perfect blog niche is to think about all the topics that you are interested in. It’s important to choose a niche that you are passionate about in order to ensure that you stay interested in the blog over the long-term, says Erik Pham, CEO of HealthCanal. Blogging about a subject that you’re not enjoying is a one-way street to becoming demotivated. If you can find a topic that you enjoy learning about, researching and sharing with others, you’re more likely to remain invested over time and get more interest in your blog. This could be blogging about the latest news and stats from the NFL or cooking vegan dishes – it’s entirely up to you, and everybody’s interests are different.
Find a Gap in the Market
The best thing about niche blogging is that once you have identified a topic that you’re interested in and passionate about, you can narrow it down even further to help your blog fit perfectly into a gap in the market. Do some research and check out the competition to see what’s already being blogged about in your chosen subject area. If your topic is oversaturated with millions of hits, you might want to consider if there are any related areas or narrower niches that aren’t getting as much attention.
Check If It’s Worth It
Once you’ve got a chosen topic in mind, it’s time to check if it’s worth pursuing. You’ll need to make sure that you have a target audience who will be interested in your blog and help you make it successful over the long term. Consider whether your topic idea is going to be popular with other people, whether or not you’re going to be able to remain passionate about it even if you’re not getting tons of hits at the start, and what the potential for monetization is like. Whether you want to start a blog just for fun or as a side hustle could also have an impact on which niche you eventually choose.
Keyword Research
The best way to get as much information as possible about your chosen niche is to conduct keyword research, which you can do using several great free tools. Or, you could simply Google some search terms related to your chosen topic to see how many hits come up, along with checking some of the suggested search terms that are related to yours.
With millions of blogs out there, picking the perfect niche for you can get tricky. The most important factor is choosing something that you are interested in and passionate enough about to commit to in the long-term.
