Gambling has never lost its appeal. Today, slot machines and card tables are easily accessible at the click of a mouse. Millions of people play games in the comfort of their homes, thanks to the 24/7 nature of internet access. The digitization of conventional casino offerings has expanded the reach of gambling operators. Virtual platforms cater to international players, with geographic restrictions vanishing.

Why not harness this trend to your financial advantage? With comprehensive poker server software delivered on a turnkey basis, you can set up your own digital casino quickly. Also known as white label solutions, these package products include everything a casino owner needs. Delegating the development job to pros makes sense, especially because it spares you a lot of hassle.

Main Steps

If you decide against white label solutions, here are the steps you need to go through. To launch a legal online casino, a future site owner has to:

  • deal with business registration paperwork;
  • get a gambling license;
  • find site developers;
  • reach suppliers of online casino software (whose services may be pricey);
  • connect payment systems;
  • devise a marketing campaign from scratch.

The process tends to get tedious, and it is definitely not for the weak-willed. Here is an alternative that can eliminate all the mentioned hurdles.

What is a White Label Casino?

In essence, it is a comprehensive gaming environment that is ready for launch. The term “white label” refers to a blank brand. Basically, you are purchasing a software package and have it filled with your own special identity.

This means taking advantage of an infrastructure that has already been developed and checked. And the notion is used outside the gambling industry as well. For instance, think of a factory assembling household appliances for several brands, which is nothing rare.

Key Components

These make white-label solutions so attractive. If you order a turnkey package, it will come with the following:

  1. Gambling license

This is a crucial element in terms of time and money saved. Without the need to handle registration by yourself, you are spared the hassle of filling out countless documents and waiting for approval.

  1. Software

A white label provider uses the services of developers with proven expertise in the field. You will receive a finished software product that can be launched immediately. Besides, it will have payment systems already in place and will be operating on a reliable and secure server.

  1. Support

The team will offer guidance on running the casino. Whatever issues arise, you will know who to address.

  1. Unique brand

While franchisees use other company’s name, you can devise your own, unparalleled product, and begin promoting it.

How to choose a provider

White Label platforms are a popular product, but picking the most reliable supplier may be tricky. Do your homework and devote time to the analysis of genuine customer feedback, as well as every candidate’s portfolio and reputation. The longer a company has been operating, the more reliable it potentially is.


Lewis Mitchell
Lewis Mitchell

Lewis Mitchell is a freelance writer from the U.K. who specializes in technology and Internet niches.

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